MASHfolio Strategic Marketing
Social Media Marketing – Goals and Effectiveness
Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like Facebook, Instagram, and Twitter. The goal of each SMM program varies from business to business, but mainly involves the building of brand awareness, increasing visibility, and customer service. Consequently, this form of online marketing is arguably the most cost effective and consistent method of customer acquisition.
Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing online presence. Social Media encapsulates the tools and resources people use to publish, converse, and share content online while tracking audience behavior through advanced analytic engines. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site ratings. The goal of any Social Media Marketing strategy is to improve customer satisfaction while increasing Return On Investment (ROI).
To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. The strategy is tailored to the type of industry the business lies within. Retail, E-Commerce, and Landscaping are all examples of industries whom will have diverse marketing strategies yet sharing one goal; customer acquisition.
Facebook, Instagram, Twitter, Pinterest, and Linkedin are all modern social media platforms used to market businesses in 2019. Paired with advanced analytics; modern businesses can target and re-target almost any individual and display stunning, converting ads. Social Media Marketing services has changed the advertising industry for the better; especially for small to mid-size business owners.
Social media encourages social visits to your site. Keep adding content to encourage customers to return regularly. With the advent of social media, consumers have become contributors. Social Media Marketing is related to other online tactics such as Search Engine Optimization and Search Engine Marketing. It has a more active planned role in directing, influencing and suggesting the community members.
