About
Local SEO we test on our own business first
We do SEO, Google Ads, content, and web development for Kentucky businesses. Our founder also operates a healthcare clinic in Frankfort and runs its search marketing himself, so the methods described on this site are ones we use on a company we own.
Joey Mashni
Joey Mashni studied economics at the University of Kentucky, with an emphasis in econometrics. He approaches marketing as something to measure rather than something to talk about: market share, acquisition cost, rankings.
Marketing came first. He founded MASHfolio in Lexington in 2017, running SEO, Google Ads, content, and web development for small businesses.
In August 2020 he opened CommonHealth Recovery, an outpatient behavioral health organization in Frankfort. It entered as the fifth provider in a market that already had four, one of them a national chain. He has grown it from zero to roughly 115 MAT clients and a strong position in Franklin County. A second location in Lexington is in progress.
He runs CommonHealth's SEO himself: Ahrefs keyword research, on-page optimization, local neighborhood content, and Google Map Pack work.
He also builds software. MedAudit Pro is a HIPAA-compliant chart audit SaaS he wrote on Next.js, TypeScript, and PostgreSQL, and CommonHealth's internal automation runs on Microsoft Copilot Studio and Power Automate. The practical effect is that we build sites the way developers build products.
Why this matters to you
Most agencies learn on client budgets. We had a clinic to fill, in a county that already had four competitors and a national chain among them.
That changes what we can tell you. We know what a local ranking is worth, because we have watched one turn into intake calls. We know which parts of a Google Business Profile move the map pack and which are busywork, because we tested both somewhere the cost of being wrong was ours.
We have written that reasoning out for this market on our Lexington SEO and local SEO pages. If you want it applied to yours, that is a conversation.
The case study on this site is our own company
It seemed more honest to show our own results than to pick a favorite client.
The rankings and traffic figures on that page were pulled from Ahrefs on a stated date, against a site you can go and check.
The team
Joey Mashni
Founder
Operates CommonHealth Recovery in Frankfort and runs its search marketing.
Tell us what market you are in
We'll look at what you rank for now, what the search results in your category actually look like, and whether we can help. If we can't, we'll say so.