Specialisation
Some industries have rules
In most categories the limit on marketing is budget. In these three it is the law — what you may advertise, what you may track, and who you may pay for a referral. Generic advice here is not just unhelpful, it is expensive.
Healthcare
Medical SEO built for the stricter standards Google applies to health content, with HIPAA-aware analytics that won’t leak patient data.
Healthcare marketingAddiction Treatment
LegitScript certification, 42 CFR Part 2, and federal anti-kickback rules shape everything here. We work inside the constraints instead of finding out about them after a suspension.
Addiction Treatment marketingBehavioral Health
Marketing for therapists, counselors, and outpatient programs that fills a caseload without the pressure tactics that feel wrong in clinical work.
Behavioral Health marketingWhy these three and not a list of twelve
Most agency “industries” pages are a list of every sector the firm has ever invoiced. That tells a prospect nothing, because depth is the entire claim being made and a list of twelve is a claim to no depth at all.
We list three because there are three where we can say something a generalist cannot — and one of them we operate in rather than only market for. MASHfolio's owner runs a licensed behavioral health and addiction treatment provider in Frankfort, Kentucky. The budget decisions, the compliance constraints and the question of whether the marketing produced admissions have all been made from the other side of the table.
We work with businesses in plenty of other sectors. Those are on the services pages, where they belong.
What actually differs in a regulated vertical
Three constraints show up again and again, and an agency that has not met them will build you something that cannot run.
| Constraint | What it changes | Where it bites |
|---|---|---|
| Advertising gates | Some categories cannot advertise at all until certified | Addiction treatment, where Google requires LegitScript certification first |
| Privacy law | Standard analytics and ad pixels can capture more than they should | Any patient-facing page — intake forms, condition pages, booking |
| Referral rules | Paying for leads the way other industries do can be prohibited | How lead-generation and partner arrangements are structured |
| Content standards | Search engines hold health content to a higher bar than most topics | Anonymous or unreviewed clinical content struggles to rank at all |
None of this makes marketing impossible in these sectors. It makes it a different job — and it makes the cost of hiring someone who has not done it before considerably higher than their invoice.
This page describes advertising and privacy rules as we understand them in order to explain how we work within them. It is not legal advice, and it is not a substitute for your own counsel or compliance officer. Regulations change, and how they apply depends on your licensure, your state, and your payer mix.
What it looks like when it works
Our behavioral health case study is a Frankfort, Kentucky treatment provider ranking on page one for treatment searches from a domain rating of 5 — including a difficulty-34 keyword — in a category where paid advertising is gated behind certification.
Read the CommonHealth Recovery case study, or see the rest of the work.
Tell us what you're allowed to say
We'll work inside your constraints rather than discovering them after a suspension — and if your certification or licensure isn't in place yet, we'll tell you that before we quote anything.