Pricing
Marketing and SEO pricing
Real numbers, published. Every engagement still gets a written fixed quote before work starts, but you can see whether we fit your budget right now.
How pricing works
Published starting prices
Every service shows its real starting price. Your quote may be higher if your scope is bigger — it will never be a surprise.
Ad spend is yours
Ad budgets go directly to Google and Meta. We never mark up or pass through ad spend, and we take no percentage of it.
Fixed quotes in writing
After a scoping call, you get a fixed price, deliverables and a timeline in writing before anything starts.
What we do
SEO
From $600/mo · one-time $800 technical foundation
Organic search. Technical health first, then pages matched to searches people actually make, then the links and citations that build authority.
What’s included
- Technical audit and the fixes that come out of it
- Keyword and parent-topic research, so one page targets a cluster rather than six pages splitting it
- On-page optimization across existing pages
- Content built to rank and to be cited by AI answers
- Link and citation work
- Monthly reporting on rankings, traffic and leads
Who it’s for
Businesses that already have something worth finding, where the problem is that not enough people know it exists. A poor fit if you need customers this month.
Local SEO
From $500/mo · Google Business Profile setup included in month one
The map pack, which sits above the organic results on most local searches and which no amount of website work can win on its own.
What’s included
- Google Business Profile setup, category and optimization
- Citation and NAP cleanup across the listings that disagree with each other
- Review strategy built into how you already close out a job
- Local landing pages for the services and places worth a page
- Pack position measured from several points, not one
Who it’s for
Businesses whose customers search with intent to visit or call nearby, and service-area businesses without a storefront.
Google Ads
$350/mo flat fee (ad budgets to ~$3,000/mo) · 10–15% of spend above · one-time $500 setup
The one service with a fully flat published fee.
Paid search managed against cost per lead rather than clicks. Flat management fee, never a percentage of your spend.
What’s included
- Account audit before anything is changed
- Campaign and ad group structure
- Keyword and negative keyword management, pruned continuously
- Ad copy written and tested, losers retired
- Landing page alignment
- Conversion tracking set up properly
- Monthly reporting on spend, leads and cost per lead
Who it’s for
Businesses that need leads this quarter. You own the ad account throughout and keep it if we part ways.
Web design and development
Projects from $3,500 · priced by component
Sites built to be found, not just to look finished. Brochure sites, lead generation pages, ecommerce, and custom builds.
What’s included
- The full ten-item build scope, listed below
- Ecommerce: product structure, checkout, payments, shipping and tax, product schema
- Redesigns and migrations, benchmarked before anything moves and redirected URL by URL
- Care plans: updates, security monitoring, off-site backups, uptime and performance checks
Who it’s for
Practices, firms, clinics and trades that need credibility and enquiries, and anyone escaping a site they do not own.
Social media
$1,000 / $2,000 / $3,000 per month
Content, community and paid social, judged on what happens after the impression rather than on follower count.
What’s included
- Strategy, with the KPIs agreed in the first thirty days
- Content creation: graphics, short-form video, photography direction and copy
- Publishing and scheduling per platform
- Community management in your voice
- Paid social campaigns
- Reporting on profile visits, clicks, messages and calls
Who it’s for
Businesses where prospects check that you are real and current before they call.
Branding and design
Identity systems from $2,500 · logo refresh from $500
An identity system rather than a logo file: the answers to what your colour is on a printer, what the logo does at half an inch, and what the brand sounds like in an email.
What’s included
- Logo and its variants
- Colour palette, including print values
- Type system and usage rules
- File formats for screen, print and fabrication
- A guidelines document
- Editable source files, owned outright by you
Who it’s for
Businesses whose materials have stopped looking like they came from one organization, and rebrands that need every touchpoint mapped.
Fractional CMO
From $2,500/mo
Senior marketing leadership part-time. Someone who decides direction and stays to see it through, rather than deciding and leaving.
What’s included
- Strategy and planning
- Channel and budget decisions
- Managing your existing team or vendors
- Input on hiring
- Reporting to you or your board
Who it’s for
Businesses with people doing marketing but nobody deciding what they should be doing.
Lexington and central Kentucky
Scoped to this market
The same organic and local work, scoped to this market specifically. The map pack here fragments by neighbourhood, and the surrounding towns are separate results rather than suburbs.
What’s included
- Current SERP and map pack pulled for your category before anything is quoted
- Organic and Google Business Profile work run together, because the pack and the organic click are different prizes
- Pack position measured from several points across Fayette County
- An honest read on which surrounding towns are worth a page and which are not
Who it’s for
Businesses selling into Lexington, Fayette County and the counties around it.
What a website build includes
Website quotes vary more than anything else we do, so here is the scope a build is measured against. Every line is a deliverable, not a stage we pass through.
| Component | Price |
|---|---|
| Homepage design and build | $1,500 |
| Custom interior page | $400–$600 |
| Templated page (structured) | $150 |
| Templated page (standard) | $125 |
| Hosting | $50/mo |
| Care plans | $150–$500/mo |
- DiscoveryWhat the site has to do, who it is for, what is working now, and what success looks like in numbers.
- Sitemap and information architectureStructure agreed before anything is designed, and planned once so you are not redirecting everything in a year.
- Keyword mappingEvery page assigned one primary search term, so the structure reflects what people actually search for.
- Design of the key page typesLayouts built on your real content rather than lorem ipsum, with revisions taken here where they are cheap.
- Responsive buildDeveloped and tested across devices rather than scaled down from a desktop layout.
- Semantic HTML and accessibilityHeadings that mean something structurally, not headings chosen because they looked the right size.
- Schema markupBuilt in during development, so search engines and AI systems can parse what your pages are about.
- A Core Web Vitals budgetSet before the build starts, rather than measured in disappointment afterwards.
- QA and launchCross-browser and device testing, every redirect mapped, analytics and Search Console configured, then launch.
- Training, handover and ownershipYou are walked through editing your own site and given documentation. Domain, hosting, source code, content and analytics are all in your name.
Ecommerce, custom development and redesign migrations sit on top of this scope rather than inside it. Full detail on the web design page.
Terms
Marketing retainers carry a 3-month minimum, because technical fixes, content and review velocity all take time to register, and judging the work after four weeks produces bad decisions for both of us. Fractional CMO engagements run to a 6-month minimum for the same reason.
Websites are project based and design work is as needed. Neither carries a minimum term.
Ad spend always goes directly to the platform. It never passes through us and we take no percentage of it.
Frequently asked questions
- Are these the final prices?
- They are real starting prices. A single-location local SEO engagement and a multi-location one are different pieces of work, so your written quote reflects your scope. The starting price is the floor, not bait.
- How long does a project take?
- It depends on the work. SEO takes three to six months before rankings move meaningfully, Google Ads needs 30 to 60 days before cost per lead becomes reliable, and a website depends on page count, whether the content is written, and how many approval rounds you want. The proposal commits to dates rather than leaving it open.
- What happens after I contact you?
- A scoping call first, where we look at your market and what you currently rank for. Then a written proposal setting out the deliverables, the timeline and a fixed quote. Nothing starts until you have that in writing and have agreed to it.
Tell us what you need priced
Send us the service and the market. We'll come back with a scoping call, then deliverables, a timeline and a fixed quote in writing.