Build
Web Design & Development
We build websites that load fast, work properly on a phone, and turn visitors into enquiries — from a five-page site for a professional practice to a full ecommerce store. Every build is structured for search from day one, and you own everything when it ships.
What we build
Different businesses need genuinely different websites. These are the four we build most.
- Professional services and brochure sites
- Practices, firms, clinics, consultancies, trades. The job is credibility and enquiries: clear services, obvious contact paths, proof you're real and competent. Usually 5–20 pages.
- Lead generation and landing pages
- Single-purpose pages built around one action, for paid campaigns or specific offers. These live or die on load speed and form design, and they're measured, not decorated.
- Ecommerce stores
- Product catalogues, checkout, payments, shipping, inventory. A different discipline from a brochure site — more on that below.
- Custom web development
- When an off-the-shelf build can't do what you need — booking systems, client portals, integrations with software you already run, calculators and configurators.
If you're not sure which you need, that's a conversation, not a form. Most businesses ask for one and actually need another.
What we build on
We don't have a single house platform, because the right answer depends on what you're building.
WordPress for content-heavy sites, blogs, and businesses that want to edit their own pages without calling anyone. It runs a huge share of the web for good reason: mature, flexible, and your team probably already knows it.
Shopify or WooCommerce for ecommerce, depending on whether you want a hosted platform that handles payments and compliance for you, or full control inside a WordPress site you already own.
Modern frameworks — this site runs on Next.js — where performance and search matter more than in-page editing convenience. Faster, more secure, better Core Web Vitals. The trade-off is that content edits go through a developer or a headless CMS rather than a page builder.
We'll recommend based on what you're building, who's maintaining it, and what you need it to do in three years. Not based on what we prefer to work in.
Ecommerce development
Selling online is a different problem from being found online.
An ecommerce build has to handle product data, variants, inventory, tax, shipping rules, payment processing, and abandoned carts — and it has to do all of that fast, because checkout speed maps directly to revenue.
What we handle:
- Store setup and theme development — on Shopify or WooCommerce
- Product catalogue structure — categories and filters that match how your customers actually shop, not your internal SKU logic
- Checkout optimization — fewer steps, fewer surprises, fewer abandoned carts
- Payments, shipping, and tax configuration
- Product schema markup — so your items can appear with prices and availability in search results
- Migration — from an existing store, without losing your product URLs or rankings
If you're currently selling through social DMs or a marketplace and want your own store, that's a normal starting point and we've done it before.
Websites built to be found
Most web design shops hand over a site that looks good and can't rank. It's the single most common thing we fix.
That happens because design and search get treated as separate projects: the designer makes something attractive, then someone is asked to “do the SEO” afterwards on a site whose structure already works against it.
We do it in the other order. Before a single screen gets designed:
- Keyword mapping — every page assigned one primary search term, so the site structure reflects what people actually search for
- URL and information architecture — planned once, properly, so you're not redirecting everything in a year
- Semantic HTML — headings that mean something structurally, not headings chosen because they looked the right size
- Schema markup — built in, so search engines and AI systems can parse what your pages are about
- Core Web Vitals budget — set before build, not measured in disappointment afterwards
Mobile isn't a secondary consideration. Google has used mobile-first indexing for all websites since 2023 — meaning it ranks your site based on the mobile version, not the desktop one. A site that's beautiful on a laptop and awkward on a phone isn't a design compromise. It's a ranking problem.
If you want the ongoing work that builds on this foundation, that's SEO services.
Website redesigns and migrations
Rebuilding an existing site carries a risk nobody mentions until it's too late: you can lose your search rankings overnight.
It happens when URLs change without redirects, when content gets “cleaned up” and the pages that were actually ranking get cut, or when a faster-looking new site is technically slower where it counts.
Our redesign process protects against that:
- 1Benchmark first. We record your current rankings, traffic, and top-performing pages before touching anything. You can't tell whether a redesign hurt you if you didn't measure beforehand.
- 2Map every URL. Old page to new page, with 301 redirects for every single one. No exceptions, no orphans.
- 3Keep what's working. If a page brings you traffic, it doesn't get deleted because it doesn't fit the new design. The design accommodates it.
- 4Launch and watch. Search Console monitored for crawl errors and ranking movement for weeks afterwards, not days.
We also handle straight migrations — moving hosts, moving platforms, or moving off a builder you've outgrown — with the same protections.
Website care plans
A website isn't a thing you buy once. Platforms update, plugins break, security patches ship, and a site nobody maintains gets slower and more vulnerable every month.
Our care plans cover:
- Software, plugin, and theme updates, tested rather than auto-applied
- Security monitoring and malware scanning
- Backups, held off-site, tested for restore
- Uptime monitoring
- Performance checks so speed doesn't quietly erode
- Small content edits — X per month included
The unglamorous truth: most “hacked website” emergencies we're called about are sites that hadn't been updated in over a year. Maintenance is cheaper than recovery, and considerably cheaper than a Google security warning on your domain.
You own everything
When we ship, you get the domain, hosting account, source code, content, and analytics — all under your ownership, with a walkthrough of how to use it.
We build a lot of sites for people escaping an arrangement where they didn't own their own website and found out at the worst possible moment. If you ever leave us, you take everything with you and we'll help with the handover.
Our process
- 1Discovery. What the site needs to do, who it's for, what's working now, and what success looks like in numbers.
- 2Architecture. Sitemap, keyword map, and wireframes. Structure agreed before anything gets designed.
- 3Design. Layouts for key page types, on real content rather than lorem ipsum. Revisions here, where they're cheap.
- 4Build. Development, responsive across devices, accessibility, speed optimization, schema markup.
- 5QA and launch. Cross-browser and device testing, redirects, analytics and Search Console setup, then launch.
- 6Training and handover. You get walked through editing your own site, plus documentation.
What a website costs
| Project | Range | Typical timeline |
|---|---|---|
| Landing page | $X | X weeks |
| Starter site (5–7 pages) | $X | X weeks |
| Business site (10–20 pages) | $X | X weeks |
| Ecommerce store | $X | X weeks |
| Redesign (existing content) | $X | X weeks |
| Custom development | $X | quoted per project |
| Care plan | $150–$500/mo | ongoing |
Four things move a price within those ranges: how many pages and templates you need, whether content and photography exist or need creating, how much custom functionality is involved, and how many integrations it has to talk to.
Frequently asked questions
- How much does a website cost?
- For most small businesses, a professionally built website runs $X to $X, depending on page count, custom functionality, and whether content needs creating. Landing pages start lower; ecommerce and custom development run higher. Ongoing hosting and maintenance are separate from the build cost.
- How much does website design cost?
- Design is usually bundled into the project cost rather than billed separately. What moves the number is how many distinct page templates you need — a 30-page site using six templates costs far less than a 10-page site where every page is bespoke.
- How much does it cost to have a website built?
- Between a DIY builder at a few hundred a year and an agency build at $X+, the difference is strategy, custom design, search structure, and someone accountable for the result. If you have time and no complex requirements, a builder is a legitimate choice — we'll tell you so.
- How much does a website cost per month?
- The build is typically one-time. Ongoing costs are hosting, domain renewal, and maintenance — usually $X to $X per month combined for a small business site. Ecommerce adds platform fees and payment processing on top.
- How much does it cost to maintain a website?
- Maintenance runs $X to $X per month for a typical small business site, covering updates, security, backups, and monitoring. Skipping it saves a little now and costs considerably more the first time an unpatched plugin gets exploited.
- How long does it take to build a website?
- Most business sites take X to X weeks from kickoff to launch. Ecommerce and custom builds take longer. The single biggest variable isn't development — it's how quickly content, photos, and feedback come back from your side.
- How long does a website redesign take?
- Typically X to X weeks, often faster than a new build because the content already exists. Add time if the content needs rewriting or if there's a large URL structure to map and redirect.
- How much does a website redesign cost?
- Usually less than a new build, since content and brand assets already exist — commonly $X to $X. Cost rises if the existing site is large, if the content needs rewriting, or if a complex redirect map is required to protect rankings.
- How do I redesign my website without losing SEO?
- Benchmark your rankings and top pages first. Map every old URL to a new one with a 301 redirect. Keep the pages that currently bring traffic, even if they don't fit the new design. Preserve title tags and headings on those pages. Then monitor Search Console for weeks after launch. Skipping the redirect map is how sites lose most of their traffic overnight.
- How much does it cost to migrate a website?
- A straight host migration is usually a few hundred dollars. Moving platforms — WordPress to Shopify, or off a builder — costs more because content has to be rebuilt and every URL redirected. We quote migrations separately from redesigns because the risk profile is different.
- How much does it cost to build a Shopify website?
- A Shopify build typically runs $X to $X depending on theme customization, product count, and integrations, plus Shopify's own monthly subscription and payment processing fees. A lightly customized theme with a modest catalogue sits at the lower end.
- Do you build on WordPress?
- Often, yes — it's the right tool for content-heavy sites and teams who want to edit their own pages. We also build on Shopify for ecommerce and on modern frameworks like Next.js where speed and search matter most. We recommend based on the project, not on a house preference.
- Do I own my website?
- Yes. Domain, hosting, code, content, and analytics are all yours, under your accounts. If you leave us, you take everything and we help with the handover.
- Do you require a contract?
- Not for a build. Websites are quoted per project with a fixed scope and price, so there's no retainer and no minimum term. Care plans are a separate ongoing service. Our marketing retainers do carry a three-month minimum, but that's a different engagement.
- Can you work with my existing website?
- Usually. We'll audit what you have and tell you honestly whether it's worth improving or worth replacing. Sometimes the answer is that your site is fine and what you actually need is SEO or Google Ads — we'd rather say that than sell you a rebuild you don't need.
Let's talk about what you actually need
Tell us what your site needs to do and we'll tell you what it takes to get there — including when the answer is "less than you think."