MASHfolio Strategic Marketing
Internet Marketing Through Your Website
Internet marketing doesn’t just involve advertising. Internet marketing also involves making sure a website is properly set up and designed so search engines can locate that website and sequence it in search engine listings. If an internet business website can’t be located online that business will likely fail. Marketing a business website by designing it with specific keywords in mind will help that business website become a marketing success. Learn more about the benefits of SEO on websites here.
If you’re an internet business owner who designed your business website using HTML programming, otherwise known as hypertext markup language, you may be aware of the importance of meta tags. Meta tags contain keywords and phrases hidden within the coding of websites that contain them. No one viewing a website can see the meta tags, but search engine spiders and meta tag crawlers can read them. Meta tags help search engine technology appropriately place websites on search engine listings. Without well written and properly placed meta tags, an internet business website may never be found online.
There are free search engine tools and meta tag generators for website designers and internet business owners wanting to save money while marketing their website. Free meta tag generators create meta tag codes based on keywords and phrases entered. The meta tags can then be copied and pasted into the HTML coding of the website.
For meta tags to be efficient in helping search engine spiders and meta tag crawlers identify a website in search engine listings, a website must contain keywords and phrases. Enough of these keywords and phrases must be contained within website text for the website to be sequenced and found online. This is known as keyword density. Five percent keyword density is a good percentage to try and attain. A higher percentage of keywords contained within website text usually result in text that doesn’t read well. Marketing a website should begin with marketing a site that makes sense. Don’t forego quality of content in exchange for high keyword density. If the content is too redundant and isn’t valuable, potential customers will go elsewhere.
There are free keyword density tools that enable website designers and owners to check the keyword density of their websites. Many keyword density tools work by copying and pasting website text directly into a text box and typing the desired keyword in another box. One click of the mouse and the keyword density will be accurately calculated. This free service allows website owners and designers to add the appropriate percentage of keywords to bring density up to the desired number. We usually recommend SEMRush as their tools are most accurate and easy to use.
After a business website has been properly equipped with meta tags and keywords, website designers and owners can use one of the many free search engine submission services such as Google Search Console. Free search engine submission services enable people to easily submit their websites to the major search engines. Most free search engine submission services ask those using their service to place a link back to the search engine submission service. This is a nominal request for using this valuable free service.
Marketing an internet business through proper website design is the first step in marketing an online business. Without proper design including meta tags and keyword dense textual content, a business website may end up at the end of search engine listings – if it is even listed at all. Before proceeding with the usual internet marketing methods and techniques, check the internal design of your business website. Good internet marketing begins with good website design.